“Frozen produce, like Wild Blueberries, is a great option for people looking to fill their pantry with healthy foods. I use frozen Wild Blueberries almost every day making sure to get these super-berries into my diet for a boost of berry nutrition.”

– Dr. Steven Pratt, M.D., senior staff ophthalmologist at Scripps Memorial Hospital in La Jolla, California, world-renowned nutrition authority, and author of the best-selling SuperFoods.

Frozen Wild Blueberries are Available Year-Round

Here are some of the reasons frozen produce, like Wild Blueberries, is a perfect option for people looking to fill their pantry with healthy foods.

  1. Frozen offers great value when compared to in-season pricing.

  2. No aging or spoiling means no waste, adding to the economic benefit.

  3. Frozen Wild Blues are ideal for smoothies, entrees, desserts, breakfast, and most recipes that call for blueberries.

  4. Frozen Wild Blueberries are thoroughly washed adding to their convenience.

  5. Frozen Wild Blues have no caloric syrups and additives.

  6. Frozen Wild Blueberries retain their structure.

  7. Frozen retains all the taste and disease-fighting antioxidant benefits of fresh.

A Convenient Way to Get Your Daily Dose of Blue®

In supermarkets across the nation, the frozen fruit aisle rivals the fresh produce aisle for taste, convenience and nutrition, especially when it comes to Wild Blueberries, a superfruit rich in natural “blue” antioxidants. Available year round and perfect for use in meals and recipes, frozen fruits and veggies provide the most for the consumer’s food dollar without compromising nutritional value. The advantages of Frozen Wild Blueberries are mounting: frozen is simply a perfect way for families to get their Daily Does of Blue — and they are just as nutritious as fresh.

Nature’s Antioxidant Superfruit, Fresh or Frozen

Evidence that frozen blueberries are on par with fresh comes from the FDA, which has concluded that frozen fruits and veggies provide the same vitamins and nutrients as fresh produce. In fact, quick frozen foods like Wild Blueberries may actually retain their nutritional value longer than fresh because they are harvested at the height of ripeness and nutritive value. With more antioxidant capacity per serving than most other fruits, this powerful Superfruit has more of what it takes to combat disease and promote healthy aging.

The Case for Frozen Fruit

USDA’s Dietary Guidelines recommend 1 to 2½ cups of fruit per day. A diet rich in fruits and vegetables can help maintain a healthy weight and reduce the risk of chronic diseases like diabetes, heart disease and some cancers. Increasing availability and affordability of fruits and vegetables may help families meet these important nutritional challenges.

Frozen produce, including antioxidant-rich Wild Blueberries, are a nutritious solution for families looking to make healthy eating more convenient and affordable. Frozen Wild Blueberries can remain ready to eat in the freezer year round, and the individually quick frozen method means they can remain frozen for over two years without losing their flavor or nutritional value.

While storing fruit in the refrigerator can drain nutrients and flavor and lead to wastefulness, taste and nutrition in frozen Wild Blueberries is preserved until they are ready to be used. Moreover, buying frozen berries is generally less expensive than buying fresh, contributing to the overall value of frozen for consumers and their families.