 Recent USDA studies show that Wild Blueberries deliver a potent antioxidant punch — in fact they have the highest antioxidant capacity per serving, compared with more than 20 other fruits.1 Using a lab testing procedure called Oxygen Radical Absorbance Capacity (ORAC), Dr. Ronald Prior, lead researcher at the USDA Arkansas Children’s Nutrition Center and Agricultural Research Service, found that a one-cup serving of Wild Blueberries had more total antioxidant capacity (TAC) than a serving of cranberries, strawberries, plums, raspberries and even cultivated blueberries. According to Dr. Prior, “Wild Blueberries are stars in terms of their antioxidant capacity.”
Simply put, this makes Wild Blueberries powerful allies in the quest for good health.
1 Journal of Agricultural and Food Chemistry, 2004, 52: 4026-4037
 Wild Blueberries:
The ORAC Leader
Wild Blueberries emerged as the leader in total antioxidant capacity (TAC) per serving using a laboratory research procedure called Oxygen Radical Absorbance Capacity or ORAC. Developed by Dr. Guohua Cao, a physician and chemist at the USDA Jean Mayer Human Nutrition Research Center on Aging in Boston, ORAC is recognized as the definitive measurement of antioxidant capacity.
Antioxidants Fight Aging, Cancer and Heart Disease
Here’s why antioxidants are such a hot topic today: they help our bodies protect against disease and age-related health risks. Every day, our cells wage a battle against free radicals – unstable oxygen molecules associated with cancer, heart disease and the effects of aging. Dietary antioxidants come to the rescue. These phytonutrients, natural substances found in fruits and vegetables, neutralize free radicals and help prevent cell damage. Antioxidants also protect against inflammation, thought to be a leading factor in brain aging, Alzheimer’s disease and other diseases of aging. The potent antioxidants found in Wild Blueberries include flavonoids and other phenolics such as anthocyanins; Wild Blueberries are higher in anthocyanin content than other fruits and vegetables.
Healthy Aging and the Power of BlueTM
Potent antioxidants are highly concentrated in the deep-blue pigments of Wild Blueberries. Scientists around the world are studying the ways in which the Power of BlueTM may help combat disease and promote healthy aging. The many potential health benefits of Wild Blueberries include:
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Brain Health: Ongoing brain research shows that blueberries may improve motor skills and actually reverse the short-term memory loss that comes with aging.
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Cancer Prevention: Research shows that blueberry compounds may inhibit all stages of cancer.
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Heart Health: Research indicates that blueberries may protect against heart disease and damage from stroke.
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Urinary Tract Health: Like cranberries, blueberries may help prevent urinary tract infections.
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Vision Health: Research around the world has indicated that blueberries may improve night vision and prevent tired eyes.
The latest blueberries health studies are summarized in Research.
 Deep-blue Wild Blueberries may be “one of the best age-proofing foods in your diet,” according to James A. Joseph, Ph.D., co-author of The Color Code and lead researcher at the Jean Mayer USDA Human Nutrition Research Center on Aging.
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