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New Research Confirms Wild Blueberries’ Status As The #1 Antioxidant Fruit™

PORTLAND, Maine (August 2, 2004) - According to recently published USDA research findings, Wild Blueberries are highest in antioxidant capacity per serving, compared with more than 20 other fruits. (Source: Journal of Agricultural and Food Chemistry, 52:4026-4037, 2004.) The study showed that a one-cup serving of Wild Blueberries had more antioxidant capacity than a serving of cranberries, strawberries, prunes, and even raspberries. Also, this is the first USDA study that evaluated the antioxidant capacity of both Wild (lowbush) and cultivated (highbush) blueberries, with Wild Blueberries topping cultivated by more than 48%.

Antioxidants are important in terms of their ability to protect against oxidative cell damage that can lead to conditions like Alzheimer’s, cancer and heart disease - conditions also linked with chronic inflammation. The antioxidant and anti-inflammatory effects of blue-purple foods like Wild Blueberries may have the potential to help prevent these diseases.

“Wild Blueberries are stars in terms of their antioxidant capacity,” said Dr. Ronald Prior lead researcher on the study from the USDA Arkansas Children’s Nutrition Center and Agricultural Research Service. “Our findings build on earlier research which examined a more limited amount of fruits and vegetables. This is the most comprehensive study of antioxidant capacity using the most advanced technologies, and will serve as an important benchmark for future fruit and vegetable research.”

More of the Power of Blue™
“We’ve always known that all blueberries are healthy and nutritious, but now there’s no longer any doubt that Wild Blueberries have more antioxidant activity than their cultivated cousins,” said John Sauvé of the Wild Blueberry Association of North America (WBANA). According to Sauvé, a team led by Dr. Wilhelmina Kalt, Ph.D., of Agriculture and Agri-Food Canada in Kentville, Nova Scotia had previously investigated the differences between Wild Blueberries and Cultivated Blueberries determining that Wild Blueberries are consistently higher in anthocyanins, total phenolics and antioxidant capacity. (Source: Journal of Agricultural and Food Chemistry, 49:4761-4767, 2001.) “Nova Scotia’s work coupled with USDA’s new findings, clearly show a difference between types of blueberries with Wild Blueberries emerging as a power fruit,” said Sauvé.

According to Susan Davis, MS, RD, Nutrition Advisor to the Wild Blueberry Association of North America, fruits and vegetables are essential to a healthy diet, and color tends to be an indicator of strong phytonutrient properties. “There’s overwhelming evidence that a diet rich in fruits and vegetables, low-fat dairy, low-fat protein, unsaturated fats and whole grains is critical for good health and disease protection,” said Davis.

“What’s exciting about this research into antioxidant activity is that color is a strong indicator of phytonutrient activity with the more colorful fruits and vegetables such as Wild Blueberries ranking higher in terms of overall antioxidant potential.” Davis noted that anthocyanin, the deep blue-purple pigment in foods like Wild Blueberries is a potent phytonutrient that acts as an antioxidant and anti-inflammatory. “On-going research into the health effects of plant-based compounds is going to dominate research for years to come. We’re only just beginning to understand how fruit and vegetable compounds work together in the body to prevent disease. For Wild Blueberries, this means more investigation into potential effects in the areas of aging, cancer prevention, heart health, vision health and urinary tract health.”

WBANA
WBANA is a trade association of growers and processors of Wild Blueberries from Maine, dedicated to bringing the Wild Blueberry health story and unique Wild Advantages to consumers worldwide.

SOURCE: Wild Blueberry Association of North America
CONTACTS: John Sauvé, Wild Blueberry Association of North America, (207) 288-2655 or Susan Till, SWARDLICK MARKETING GROUP, (207) 775-4100.
WEB SITE: www.wildblueberries.com

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