"Many of the very chemicals that make foods good for us are the ones that give them color, turning blueberries blue, spinach green and carrots deep orange. For optimum health, scientists say, eat a rainbow of colors. Your plate should look like a box of Crayolas."



In the January 21, 2002 issue of TIME, blueberries and 9 other highly touted "healthy foods" made the list of "10 FoodsThat Pack a Wallop" — foods that "may have the power to prevent all kinds of serious ailments, including heart disease, diabetes and even cancer."

Blueberries

Excerpt from Time Magazine
"Pint for pint, these little blue jewels may contain more antioxidants than any other fruit or vegetable. The most powerful health-promoting compounds in blueberries are anthocyanins, phytochemicals that belong to the flavonoid family. Besides combating the free-radical damage linked to heart disease and cancer, anthocyanins may boost brainpower–at least in rats. When fed blueberry extract for nine weeks, elderly rats outperformed a control group at such tasks as navigating mazes and balancing on rotating logs. And when aging rats ate a blueberry-enriched diet for four months, they performed as well in memory tests as younger rats. Another blueberry benefit: like cranberries, they seem to fight off urinary-tract infections by preventing E. coli bacteria from adhering to the bladder wall."
TIME, January 21, 2002.

For more on TIME’s article on "Ten Foods That Pack a Wallop," including the good news about blueberries, visit TIME's website. For more on why you should get your Daily Dose of Blue™, click here.

Benefits of Blue

Blueberries get their blue from anthocyanin, a powerful antioxidant that combats cell damage linked to disease and the effects of aging. In fact, blueberries have been ranked #1 in antioxidant activity by the USDA. Just 1/2 cup of Wild Blueberries is a delicious way to satisfy one of your recommended 5 A Day servings of fruits and vegetables — and get a powerful boost of antioxidants, too.