Wild Blueberries a Welcome Member of New Frozen Fruit Family
Consumers will find more frozen options on store shelves with the introduction of Nature’s Peak™, a line of premium frozen fruit that launched in select markets this fall. The product features all-natural, unsweetened frozen fruit that is individually quick-frozen, a method that preserves the taste, color, aroma and nutritional power of fruit. This new face in the frozen fruit aisle advances the valuable message that frozen fruits are just as nutritious as fresh and have the added advantages of convenience and year-round availability.
The Nature’s Peak™ retail line includes a diverse selection of fruits and berries such as mangoes, peaches, strawberries and cranberries. The company’s Wild Blueberries are described as “sweet and packed with an intense blueberry flavor” and a good source of dietary fiber, in addition to being packed with powerful antioxidants. Blueberries are also part of the brand’s all-natural berry blend, which combines strawberries, blueberries, blackberries and raspberries. Colorful ways to integrate these fun frozen fruits into a balanced diet can be found on the company's consumer website — it offers a selection of Nature’s Peak™ Recipes and features Wild Blueberries in Blueberry Cobbler and a Blueberry Tart.
With evidence suggesting a majority of Americans are not getting the recommended daily servings of fruit, it has become increasingly critical that consumers have options for integrating nutritious food into their diet. This new line of frozen fruit provides another reason to take a look beyond the produce section for convenient, nutritious food options.
