Maine Wild Blueberry USDA School Lunch Program Gains Ground

May 9, 2017

Eight New States Jump Aboard as Sales for 2017 Far Outpace 2016

ORONO, MAINE — May 9, 2017 — The Wild Blueberry School Foodservice Program, launched this year by the Wild Blueberry Commission of Maine is quickly – and literally – gaining new ground. In the last month, eight new public school systems across the U.S., including Arkansas, Florida, Michigan, Minnesota, South Carolina, Tennessee, Virginia, and Washington, have all jumped aboard and are now offering frozen Wild Blueberries to their statewide school districts. According to recent USDA Agricultural Marketing Service sales data, more Maine Wild Blueberries were sold to schools during the month of April 2017 than for the entire 2016 schoolyear. In April 2016, 435,600 pounds of Maine Wild Blueberries were sold, as compared to 1.275 million pounds sold in April 2017. Total volume sold in 2016 was 1.188 million pounds. By May 2017, total sales surpassed that amount, reaching 1.275 million pounds, according to the sales data.

The boost in sales for the 2017-2018 school year is due to several factors, including a robust sales and marketing effort targeting state foodservice directors, which is partially funded through a $50,000 grant from the Maine Department of Agriculture, Conservation and Forestry; favorable new USDA yield data, which demonstrates that one pound of frozen Maine Wild Blueberries provides 25% more servings than the same weight of frozen cultivated blueberries; and strong performance of a new, smaller packaging option, which includes convenient 3-pound bags. In the coming school year, Maine Wild Blueberries can be found in public school systems in 19 states, compared to 13 states this year.

“In the face of the current industry challenges of oversupply and low prices, we knew that we had to act aggressively to better position frozen Maine Wild Blueberries,” said Nancy McBrady, Executive Director of The Wild Blueberry Commission of Maine. “The USDA’s School Meal Programs, which serves breakfast, lunch, snacks, and suppers to millions of children every day, presented a clear opportunity. Although we have sold frozen Wild Blueberries to schools before, we haven’t done so in an organized fashion. We realized we needed to provide exceptional tools and information to decision makers at the state and school district level so they knew the cost and nutritional advantages of frozen Wild Blueberries, as well as our convenient new packaging and kid-tested recipes. The response to our new program has been amazing, and I think we’re just starting to scratch the surface of how successful this program can be,” said McBrady.

The 19 states offering Wild Blueberries through the USDA Commodity Food Program can now order Wild Blueberries in the standard 30-pound bulk case or in a convenient new 24-pound case, which includes eight (8) 3-pound bags. The packaging upgrade accommodates school kitchens by enabling small batch cooking and smoothie making, reducing the need for re-packing, and alleviates pressure on kitchens with limited freezer capacity. Armed with convenient packaging, The Wild Blueberry Commission of Maine began actively targeting states that haven’t yet offered frozen Wild Blueberries to their schools. The effort rolled out in March 2017.

“I’m really proud that Maine Wild Blueberries will be served in schools in 19 states this year – and hopefully more,” said McBrady. “We’re not just for pancakes and muffins, anymore. Maine Wild Blueberries are a healthy, versatile fruit and can be served in smoothies, sauces, savory dishes, and snacks.”

McBrady noted that the commission has worked with local schools in Maine to test recipes and get feedback from Maine kids. “A side benefit to the program is that we’re exposing a new generation of kids to Maine Wild Blueberries – and we hope they’ll ask their parents to buy frozen Wild Blueberries, too.”

New School Foodservice Website
As part of the initiative, McBrady authorized the development of a new foodservice sales and marketing initiative, including an easy-to-use website that features tasty, kid-tested, school-sized recipes, as well as tools and how-to tips for a range of foods. New recipes include:

  • Wild Blueberry Smoothies
  • Wild Blueberry Parfaits & Fruit Cups
  • Wild Blueberry Crisp
  • Wild Blueberry Stuffed French Toast
  • Wild Blueberry Flatbread Pizza
  • Wild Blueberry Sauce, Salads, and Dressings

Ronald Adams, former foodservice director for the Portland Public Schools, praised the new initiative. “School foodservice directors are charged with providing the highest value nutrition for the lowest cost,” said Adams. “The lower price per serving and the new online resource for recipes, means that school cafeterias can now incorporate a premium superfruit into their menus with ease.”

McBrady concurred, “New yield data, new packaging, and easy-to-use school recipes provide a favorable incentive for public schools across the country to choose premium Maine Wild Blueberries for all of their blueberry needs. Maine is a leader in the local food movement, but Maine’s Wild Blueberries are just starting to target the significant opportunity available through public schools. Now we can deliver more value to schools than ever before.”

About the Wild Blueberry Commission of Maine

The Wild Blueberry Commission of Maine was established to promote the ongoing prosperity of the Maine Wild Blueberry industry. It works on behalf of Maine’s 500+ growers and processers of Wild Blueberries in the areas of research and education, promotion, and policy. For more information visit wildblueberries.com.