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LATEST NEWS: Victory for the Frozen Message

Dr. Oz & TIME Magazine Help Bring Frozen to the Public 

The American food supply is abundant, nutritionally sound and affordable – and it can be found in your supermarket.

An article written by Dr. Mehmet Oz, well-known surgeon, author and personality, in a TIME cover story called “What to Eat Now,” might include the most important message today’s families can hear when it comes to their diet. Though the idea is not exactly new, talking about it in a new way has been tectonic, and it may change, once and for all, the way we think about nutrition.

It’s a message consumers and their families are prepared for. Dr. Oz’s clear statements about frozen and canned food speak to nagging myths we’ve lived with too long. For example, is frozen food as nutritious as fresh? Today, technology allows us the taste and nutritional advantages of fruit and vegetables harvested and preserved at their peak. (In his article, Dr. Oz explains the shift in freezing that began with Charles Birdseye.) Nutrition, in fact, comes in many forms, and one is certainly frozen. Eating frozen and canned foods is an important part of how most of us can eat healthily now.

Eating for Our Time 

Today, the message to consumers that affordability, convenience, and ease is not just OK, but it can also be nutritionally sound is one embraced by families tasked with providing meals nutritious enough to stave off the increasing threat of obesity and disease. Healthy food should be, and is, achievable for all of us by shopping right at the supermarket where we can take advantage of frozen and canned food as well as fresh or when fresh is not available. Families facing squeezed food budgets and precious little time for food preparation can turn to frozen and feel good about their nutritional choices.

Dr. Oz makes his case, he says, after years of research and experience. “The American food supply is abundant, nutritionally sound, affordable,” he said of what he calls the 99% diet. (You can hear Dr. Oz talk more about this on CNN.) It’s time for all of us to throw our hats skyward to join him in celebrating frozen and the opportunity for good health for everyone.

Wild: The Best of Frozen

According to Dr. Oz, canned salmon and frozen peas are a part of eating well on a budget without sacrificing nutrition – and with no concerns about waste, a major food budget killer. Dr. Oz is also a notorious proponent of wild blueberries), and wild blueberries offer a perfect case in point: while they are harvested in Maine and parts of Canada, the frozen fresh method of freezing allows our region to supply the entire country and parts of the world all year round with the berry’s wild nutritional advantages. Live outside of these regions? Not the harvest season? Buying affordably in bulk at the supermarket? Wild blueberries are there to oblige in the supermarket’s frozen aisle, easily purchased in large bags to be used as needed anytime, always at the peak of taste and nutrition, just like they were at the moment they were frozen.

Among its many rewards, frozen allows for variety, which is one of the best way to eat nutritiously. Wild blueberries lead the pack when it comes to nutrition. A wonderful way to introduce color into your diet, wild blueberries stand out because they outperform other fruits when it comes to measuring total antioxidant capacity per serving. Because of their powerful antioxidant and anti-inflammatory properties, they can help protect against diseases such as cancer, heart disease, diabetes and Alzheimer’s. Wild blueberries are an important component of an affordable, nutritionally sound diet, not to mention a gift to mothers everywhere: have you ever heard a mother warn their child to “finish your wild blueberries”? Of course not – they are already gone.

Forging A Path to Frozen

We’ve assembled some of our favorite frozen-focused posts that have helped herald this new age of nutrition. In light of frozen’s passionate support from Dr. Oz and countless other experts, we thought it would be appropriate to look at them in a new light – as part of a revolution to bring good nutritional health to one and all.

Here are some highlights from past posts that have helped forge a path to frozen.

Saving Your Frozen for Processing? You’re Missing Out
That frozen is only for food processing is a once widely held belief is changing rapidly. Today, frozen wild blues are an ingredient that works in more than smoothies. IQF freezing means each berry maintains its size and structure. That means we can bake with frozen when the individual berry is important, or thaw them for use in any number of toppings, salads and entrées.

Frozen Fruit Myths…Debunked!
Here, the myths of frozen face incontrovertible evidence to the contrary. Think frozen means a glob of ice or a square of green? Not a chance. Not premium quality? Nope. Less nutritious than picked from a field? No sir. Get hip to the next generation of frozen and dispense with the old school beliefs.

Milk, Eggs, Butter….and Frozen
Got frozen on your list? Here’s why you should. Frozen can eliminate kitchen prep time, it’s easy to work with, and it’s there when you need it – in your freezer, as good as the day you purchased it.

Frozen Bombshell: Why Nutrition No Longer = Fresh
Consumers have wisely tuned in to foods that offer competitive prices and low waste. They’ve had to. From the ultimate foodie to the frying-pan challenged, we all need healthy ingredients that are affordable and available. Thinking “frozen” as well as “fresh” offers the answer.

Embrace the Brrr! 5 Summer Fruits to Eat Frozen This Winter
Got a yen for summer fruit but the mercury is low? Enter frozen! Find out how you can eat mangoes, peaches and wild blueberries as if it’s the height of the summer (and not have to pay more.)

Help make the case for frozen! Check out these 10 Fruity Reasons to Visit the Frozen Aisle.

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