Wild About Brain Health Two-Part Series: Alzheimer’s & Brain Awareness Month


June is Alzheimer’s and Brain Awareness Month. In the United States someone is affected by Alzheimer’s every 70 seconds. Despite this impact on our society, most people don’t’ really think about brain health until there’s something wrong. There are lots of things you can do to live a brain healthy lifestyle and it never hurts to start young. Eating a healthy diet is linked to brain health and cognitive performance. With 33% more deep purply blue anthocyanins and twice the antioxidants of ordinary blueberries, healthy brains crave Wild Blueberries.  Based on a 20 years body of health research, here are six reasons why Wild Blueberries should be a on your family’s menu.

Boost brain health in kids

Caring for our brains starts from day 1 – that’s why we suggest adding a healthy scoop of Wild Blueberries to your family’s breakfast each day. Research has found significant positive effects on memory, response times, concentration and mood when children consumed a Wild Blueberry beverage before testing.1,2,3 So don’t wait until your kids are in full test taking mode, start today!

Reduce inflammation

Studies suggest that daily consumption of Wild Blueberries decreases inflammation. Inflammation is implicated in chronic diseases, which in turn can impact cognitive health.5 With a record number of Americans suffering from chronic disease, decreasing inflammation could be a key to success (and better brain health).

Improve cardiovascular function

Have you ever heard the term “get the blood flowing”? Turns out they were onto something. To help with cardiovascular function and brain health, we recommend Wild Blueberries because the polyphenols may improve blood vessel function and good cerebral blood flow supports a healthy brain.9

Healthy gut, healthy brain

Did you know that gut health impacts your overall health? Research suggests a healthy gut microbiome can support brain health, and studies show Wild Blueberries may promote an increase in beneficial gut bacteria.8 Treat your stomach and brain well with both the delicious taste and health benefits of Wild.

Get more out of exercise

While many of us dread getting in that recommend 30 minutes a day, it’s pretty rare that we regret it once it’s over. We all know regular exercise leads to better brain health (e.g., endorphins!), but research also indicates that Wild Blueberries support enhanced fat burning and viral protection when combined with exercise.6,7 Achieve your best workouts yet with Wild!

Enhance memory in adults

Last, but certainly not least, we wanted to share the research on daily Wild Blueberry supplementation enhancing neural response in certain areas of the brain.4 This leads to enhanced memory and memory recall for adults. Put your memory to the test by adding Wild Blueberries into your diet on a daily basis.

Brain health at all ages is so important. Start improving your brain health today by picking Wild Blueberries – available in the frozen section of the grocery store all year long (just make sure it says “Wild” on the package!) Want to learn more about the connection between brain health and Wild Blueberries? Visit our website for more information.


  1. Whyte, A.R., Schafer, G., Williams, C.M. Cognitive effects following acute wild blueberry supplementation in 7-to 10-year old children, European Journal of Nutrition, 2015, 55(6).
  2. Whyte, A., Williams, C.M. Effects of a single dose of a flavonoid-rich blueberry drink on memory in 8-10-year-old children, Nutrition 2015, 31(3).
  3. Khalid, S., Barfoot, K.S., May, G., et al. Effects of acute blueberry flavonoids on mood in children and young adults, Nutrients 2017, 9(2).
  4. Boespfulg, E., Eliassen, J.C., Dudley, J.A. et al. Enhanced neural activation with blueberry supplementation in mild cognitive impairment. Nutritional Neuroscience 2017, 20.
  5. Riso, P., Klimis-Zacas, D., Del Bo’, C. et al. Eur J Nutr (2013) 52: 949. https://doi.org/10.1007/s00394-012-0402-9
  6. Nieman, David C., Nicholas D. Gillitt, Amy M. Knab, R. Andrew Shanely, Kirk L. Pappan, Fuxia Jin, Mary Ann Lila. Influence of a polyphenol-enriched protein powder on exercise-induced inflammation and oxidative stress in athletes: a randomized trial using a metabolomics approach. PLoS ONE 2013, 8(8).
  7. Ahmed, Maryam, Dru Hensen, Matthew Sanderson, David Nieman, Nicholas Gillitt, and Mary Ann Lila. The protective effects of a polyphenol-enriched protein powder on exercise-induced susceptibility to virus infection. Phytotherapy Research, 2014, 28(12).
  8. Lacombe, A., Li, R.W., Klimis-Zacas, D., et al. Lowbush wild blueberries have the potential to modify gut microbiota and xenobiotic metabolism in the rat colon. PLoS ONE 2013, 8(6).
  9. Rodriguez-Mateos, A., Rendeiro, C., Bergillos-Meca, T., et al. Intake and time dependence of blueberry flavonoid-induced improvements in vascular function: a randomized, controlled, double-blind, crossover intervention study with mechanistic insights into biological activity. Am J Clin Nutr 2013, 93(5).