Power of WildConsumer Blueberry Preference Research
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Nationwide consumer preference research demonstrated the impact of calling out Wild Blueberries vs Blueberries on packages and menus.
Which one do consumers prefer in the foods they buy and why?
11 packaged goods categories researched
Product imagery above is for illustrative purposes only and is the property of the trademark holder. The trademark holder is not affiliated with research and did not sponsor or endorse research.
5 key menu categories researched
Research Source: Cited from Power of Wild Research, Portland Marketing Analytics, 2015 & 2017. US Quantitative Consumer Habit & Attitude Research Studies.
Increase sales with Wild Blueberries.
In all 16 categories researched, simply selecting and calling out Wild Blueberries vs blueberries on a package or menu can make consumers…
More Apt to Buy
Up to 70% more likely to buy products containing Wild Blueberries
Buy More
Up to 73% would buy more of a product if it contained Wild Blueberries
Pay More
Up to 64% reported they would pay a premium for products containing Wild Blueberries
Enhance Key Product Benefits with Wild Blueberries
Select the product benefit most important to your customer and see the difference Wild can make. Simply using and calling out Wild Blueberries vs Blueberries positively impacts perceptions of taste, health and sustainability.
Select a product benefit:
Better Taste: Flavor Matters
Across all food-product categories, an average of
70% of consumers reported that products made with Wild Blueberries taste better.
Health Perceptions: Wild Is Better For You
Across all food-product categories, an average of
67% of consumers reported that a product made with Wild Blueberries would be healthier for you.
Sustainability Score: Better For the World
Across all food-product categories, an average of
61% of consumers reported that they believed that products made with Wild Blueberries were more sustainable.
Wild Outperforms Cultivated—no matter the category and audience
SELECT FROM ONE OF 13 FOOD CATEGORIES RESEARCHED AND GET A QUICK SNAPSHOT OF CONSUMER PREFERENCE RESEARCH RESULTS AND INSIGHTS—ALL WORTH SHARING WITH YOUR CUSTOMERS:
Select a food category:
Muffins: Buy More
66% of consumers are likely to buy more blueberry muffin mix if made with Wild Blueberries.
Smoothies: Purchase Intent
69% of all consumers are more likely to buy store-bought smoothies made with Wild Blueberries.
Jams/Preserves: Taste
71% of all consumers say jams and preserves would taste better when made with Wild Blueberries.
Yogurt: Taste
67% of all consumers say yogurt would taste better when made with Wild Blueberries.
Ice Cream: Taste
60% of all consumers say ice cream tastes better when made with Wild Blueberries.
Granola: Health
72% of all consumers say granola health benefits would increase when made with Wild Blueberries.
Snack Bars: Taste
73% of all consumers say snack bars would taste better when made with Wild Blueberries.
Beef Jerky: Purchase Intent
70% of all consumers are more likely to buy beef jerky made with Wild Blueberries.
Frozen Waffles: Taste
73% of all consumers say frozen waffles would taste better when made with Wild Blueberries.
Baby Food: Health
69% of all consumers say baby food health benefits would increase when made with Wild Blueberries.
Restaurant Breakfast: Purchase Intent
67% of all consumers are more likely to buy pancakes made with Wild Blueberries.
Restaurant Entrée: Taste
63% of all consumers say a restaurant entrée would taste better when made with Wild Blueberries.
Restaurant Dessert: Purchase Intent
70% of all consumers are more likely to buy a restaurant dessert made with Wild Blueberries.
*LOHAS refers to (Lifestyles of Heath and Sustainability). This consumer segment is driving the growing Real Food movement, and they demonstrate an even stronger affinity for Wild Blueberries in the foods they buy than consumers in general.
Don’t take our word for it, take a look at the research across multiple food categories and see how featuring Wild can enhance product appeal and positively influence purchase decisions for your customers’ product offerings.
That's it! We hope these Wild Blueberry tools and resources help you in your quest to better meet the ingredient needs of today's "Real Food" customers.
