Consumers Prefer Frozen Waffles Made With Wild Blueberries
Going Wild Has Its Advantages
If frozen waffles are important to your business, consider a Wild ingredient that will give you more of what your consumers are looking for… and a competitive new advantage for your brand.
A Taste of the Power of Wild Report Results:
Wild Blueberries vs. Cultivated
The following is a snapshot of the frozen waffle category results from the Power of Wild Research that show the advantages of choosing the right type of blueberry.
73% of all consumers say frozen waffles would taste better when made with Wild Blueberries.
64% of all consumers are more likely to buy frozen waffles when made with Wild Blueberries.
68% of all consumers say frozen waffle health benefits would increase when made with Wild Blueberries.
Read The Complete Report
Whether on a menu or in a grocery store, people who purchase frozen waffles prefer Wild Blueberries vs. ordinary blueberries in every dimension tested. For more frozen waffles results and consumer attitudes around the Power of Wild as it relates to health, sustainability and more, download the full Power of Wild Research Report which includes quantitative consumer findings on 16 different food service and packaged goods categories.
Download the Power of Wild Research Report
Get specific data detailing how wild blueberries boost sales in your category.