There are two kinds of blueberries.
One can
change your brand.

Consumers Prefer Smoothies Made With Wild Blueberries

Going Wild Has Its Advantages

If smoothies are important to your business, consider a Wild ingredient that will give you more of what your consumers are looking for… and a competitive new advantage for your brand.

A Taste of the Power of Wild Report Results:

Wild Blueberries vs. Cultivated

The following is a snapshot of smoothie category results from the Power of Wild Research that show the advantages of choosing the right type of blueberry.

Purchase Intent

69% of all consumers are more likely to buy store-bought smoothies made with Wild Blueberries.


64% of all consumers are willing to pay more for prepared smoothies made with Wild Blueberries.


85% of all consumers say store-bought smoothies would taste better when made with Wild Blueberries.

Read The Complete Report

Whether on a menu or in a grocery store, people who purchase smoothies prefer Wild Blueberries vs. ordinary blueberries in every dimension tested. For more smoothie results and consumer attitudes around the Power of Wild as it relates to health, sustainability and more, download the full Power of Wild Research Report which includes quantitative consumer findings on 16 different food service and packaged goods categories.

Download the Power of Wild Research Report

Get specific data detailing how wild blueberries boost sales in your category.