Frozen is Fresher…and tastier

Fresh-frozen wild blueberries are delicious, convenient—and healthy. According to a UC Davis study, frozen fruits and vegetables have the same or greater nutritional value as fresh.¹ Ordinary blueberries are frequently shipped thousands of miles after harvest, sitting around in trucks and warehouses for weeks before they’re purchased. On the other hand, flash-freezing wild blueberries right after harvest locks in their antioxidant-rich goodness, so you know you’re getting the best.

A Tale of Two Berries

Frozen Wild Blueberries:

24 hours

First hours: Picked at the peak of ripeness


Within 24 hours: Washed and flash frozen, locking in key vitamins and minerals and preserving taste. During this process, wild blueberries remain frozen, locking in freshness.

Ready when you are! Mix into your smoothie and enjoy!

“Fresh” Ordinary Blueberries:

15+ Days2

Day 1: Picked before ripe.

Day 2: Transport
(up to 2 months)

Day 3-4: Packing house

Day 5: Transport

Day 6-7: Distribution

Day 8: Transport

Day 9-14: Grocery Store

Day 15-20: Home

More intense blueberry flavor.

2X the antioxidants of regular blueberries.

Flash Freezing is Nature’s Pause Button

  • Flash freezing fruit locks in fresh taste, nutrition, and convenience.
  • Research shows frozen fruit is often nutritionally superior to its fresh counterpart.3
  • Frozen food can help reduce the food waste epidemic in the US.
  • 40% of all food produced in the US is not eaten. That’s $162 billion in wasted food each year.
  • Frozen food generates 47% less food waste than ambient and chilled food in the home.

wild blueberries
& Brain Health

See the Science

Where to
buy wild

Find Wild Blueberries Near You

Frozen is Fresher Footnotes

  1. Source: https://pubmed.ncbi.nlm.nih.gov/25526594/
  2. Transit time for fresh blueberries to a grocery store is an estimate. Time from harvest to grocery store may vary depending on the shipping origin. http://www.fruitandvegetable.ucdavis.edu/files/197179.pdf