Frozen Is Fresher… and tastier

Fresh-frozen wild blueberries are delicious, convenient—and healthy. According to a UC Davis study, frozen fruits and vegetables have the same or greater nutritional value as fresh.¹ Ordinary blueberries are frequently shipped thousands of miles after harvest, sitting around in trucks and warehouses for weeks before they’re purchased. On the other hand, flash-freezing wild blueberries right after harvest locks in their antioxidant-rich goodness, so you know you’re getting the best.

A Tale of Two Berries


Frozen Wild Blueberries:

24 hours

First hours: Picked at the peak of ripeness

.
.

Within 24 hours: Washed and flash frozen, locking in key vitamins and minerals and preserving taste.

Ready when you are! Mix into your smoothie and enjoy!

“Fresh” Ordinary Blueberries:

15+ Days2

Day 1: Picked before ripe.

Day 2: Transport

Day 3-4: Packing house

Day 5: Transport

Day 6-7: Distribution

Day 8: Transport

Day 9-14: Grocery Store

Day 5-20: Home

Flash Freezing is Nature’s Pause Button

  • Flash freezing fruit locks in fresh taste, nutrition, and convenience.
  • Research shows frozen fruit is often nutritionally superior to its fresh counterpart.3
  • Frozen food can help reduce the food waste epidemic in the US.
  • 40% of all food produced in the US is not eaten. That’s $162 billion in wasted food each year.
  • Frozen food generates 47% less food waste than ambient and chilled food in the home.

wild blueberries
& Brain Health

See the Science

Where to
buy wild

Find Wild Blueberries Near You

Frozen is Fresher Footnotes

  1. Source: https://pubmed.ncbi.nlm.nih.gov/25526594/
  2. Transit time for fresh blueberries to a grocery store is an estimate. Time from harvest to grocery store may vary depending on the shipping origin. http://www.fruitandvegetable.ucdavis.edu/files/197179.pdf