Heritage & Tradition

Born to Be Wild—Not Planted or Pampered

The small, hardy lowbush wild blueberry is one of only a few fruits native to North America and thrives in the thin glacial soils and harsh northern climate of Maine, Eastern Canada and Quebec—the very same environment where these tiny potent berries have grown naturally for more than 10,000 years. Unlike ordinary blueberries, wild blueberries are not planted. They only grow wild, where Mother Nature put them. The harsh climate—and what it takes to survive in it— gives wild blueberries its high level of anthocyanins (the deep blue in the skin) that delivers its antioxidant punch and potent blueberry taste that ordinary blueberries just can’t match.

Today’s wild blueberry growers use many of the traditions passed down through generations, together with the most modern technology and agricultural science, to bring you the ultimate antioxidant superfruit…one of the few berries native to North America, more than 10,000 years in the making.

King of the Wild Frontier

When you’ve been around for 10,000 years, you’ve seen a thing or two. Wild blueberries are one of only three berries native to North America. The continent’s earliest inhabitants were first to use the tiny berries, both fresh and dried, for their flavor, nutrition and healing qualities.

Native Treasures

In fact, Native North Americans believed the wild blueberry had magical powers. Atop each wild blueberry is the base of its earlier flower, a calyx in the shape of a five-pointed star. Legend has it that during a time of starvation, the Great Spirit sent these “star berries” down from the heavens to relieve the hunger of his children. These early inhabitants were the first to burn their wild blueberry barrens to encourage the growth of new plants. Centuries later, settlers arriving in the New World acquired some of these ready-made barrens and were taught the many uses of wild blueberries.

Commercial Significance

Wild blueberries were first harvested commercially in Maine during the Civil War, when they were canned and used to feed the Union Army. They have been a mainstay of the region’s economy for well over 100 years.