< Back to Blog

Are You Eating Fake Blueberries?

Revealing Video Uncovers Consumer Deception

A revealing video made by the Nonprofit Consumer Wellness Center points out a frightening consumer deception in some popular brands that sell products such as muffins, breads, and cereal. These popular brands named in the video are faking their fruit – they don’t contain blueberries, despite pictures on the front of their packaging, and in some cases claims in writing, that they do contain blueberries.

Instead, the products contain “blueberry bits”, “blue crunchlets” or out-and-out faked blueberries made from artificial colors, partially-hydrogenated oils and high fructose corn syrup, chemically provided with a blue color. While it sounds shocking, it’s information that can be found with a little digging – into the ingredients list – where in these particular cases no blueberries are listed among the many sugars and artificial ingredients and colors.

While some products advertise fruits in their products that simply don’t exist, others admit it in fine print according to the video, but the goals for these big brands appear to be the same – convincing the consumer that they are buying blueberries to inflate prices, then making chemically colored bits more cheaply to expand profits.

What can the consumer do? Rely on trusted brands that use real blueberries – they do exist. And most importantly, read labels. Look for artificial colors, like Red # 40 and Blue #2, needed to provide that blue-like color to their sugars and petrochemicals used to fake their fruit – they usually show up at the bottom of the ingredients list.

Of course real blueberries, especially wild blueberries, are incredibly nutritious and contribute big benefits to a healthy diet. Add them yourself by buying them fresh or frozen from trusted brands to be sure you are getting the real nutrition and powerful antioxidants they provide in their natural, authentic form.

The video, The Blueberry Deception, can be seen in its entirety below. Natural News also provides a sample letter you can send to these companies to tell them to get real and drop the deception.

Get Great Recipes & More Each Month!

Sign up for occasional emails with recipes, health and nutrition tips, and more.