There are two kinds of blueberries.
One can
change your brand.

Consumers Prefer Muffins and Baked Goods Made With Wild Blueberries

Going Wild Has Its Advantages

If muffins and baked goods sales are important to your business, consider a Wild ingredient that will give you more of what your consumers are looking for… and a competitive new advantage for your brand.

A Taste of the Power of Wild Report Results:

Wild Blueberries vs. Cultivated

The following is a snapshot of muffin category results from the Power of Wild Research that show the advantages of choosing the right type of blueberry.

Buy More

66% of consumers are likely to buy more blueberry muffin mix if made with Wild Blueberries.


76% of all consumers say a restaurant’s prepared muffin would taste better when made with Wild Blueberries.


61% of all consumers say store bought muffins would increase health benefits when made with Wild Blueberries.

Read The Complete Report

Whether on a menu or in a grocery store, people who purchase muffins and baked goods prefer Wild Blueberries vs. ordinary blueberries in every dimension tested. For more muffin results and consumer attitudes around the Power of Wild and how choosing Wild Blueberries vs. regular blueberries can impact purchase intent, purchase volume, securing a price premium, supporting sustainability, and more, download the full Power of Wild Research Report which includes quantitative consumer findings on 16 different food service and packaged goods categories.

Download the Power of Wild Research Report

Get specific data detailing how wild blueberries boost sales in your category.